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Athletes Untapped

We help young athletes build confidence & improve their skills through 1on1 sports coaching.


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Athletes Untapped

Athletes Untapped, a West Chester-based startup, connects parents and kids with vetted private sports coaches for 1-on-1 training. The company was founded by Gene & Elaine Williams - a married couple who both played college sports (Johns Hopkins & Temple). Their platform features 200+ coaches across 10 sports and they serve the entire tri-state area. Athletes Untapped coaches are open to helping athletes at every level - high school, middle school, and elementary school.


Free, AU-branded athletic gear (for the child) is provided when a parents books 10+ coaching sessions.

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West Chester, PA
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Athletes Untapped 1 review

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  • Philly Family Community Member

    “Training with a private coach through Athletes Untapped helped my daughter go from 5th grade benchwarmer to 6th grade starter. AU made it incredibly easy to find the right coach and their video feedback platform was a gamechanger. If you want to give your child an advantage on and off the court while working with an athletic mentor who can help them achieve their goals, trust the AU process!”

    – Dave N., Basketball Dad

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