A New Name: Lifecycle Wellness and Birth Center Rebrand for Inclusivity and Expanded Care

Lifecycle WomanCare's new name signifies a commitment to inclusive, comprehensive care across all life stages, expanding services while maintaining its renowned personalized approach.

August 2, 2024

In a move that reflects its evolving mission and expanded services, Lifecycle WomanCare has officially rebranded as LifeCycle Wellness and Birth Center. This name change signifies more than just a new logo; it represents a commitment to inclusive, comprehensive care that spans all stages of life.

“Our new name better reflects our dedication to a wellness model of care, showcases our expanded service line, and promotes greater inclusivity within our community,” says Shannon Vinciguerra, Executive Director of Lifecycle.

The center’s approach to wellness is holistic, encompassing everything from adolescence through postmenopausal years. Vinciguerra, explains, “We believe that life transitions are normal, healthy processes best supported by education, collaboration, and evidence-based care. Our wellness model ensures clients receive optimal guidance and support throughout their lives.”

Named Main Line Parent’s 2024 LOVE Award Winner, Best Women’s Health Experts, thanks to nominations from local parents who love and trust them:

“After having a traumatic birth with my first child I decided to go a more natural route this time. Lifecycle cared for me my entire pregnancy and provided the support for me to feel more confident this time around. I was able to birth my second child in their amazing birth center 100% the way I wanted with the amazing support of their staff.”

– Ebony H.

Lifecycle’s services have grown significantly over the years. While still renowned for its birth care, the center offers a wide range of services including gynecological care, lactation support, mental health services, and educational programs. “We’re particularly excited about our new intrauterine insemination (IUI) services,” notes Jessi Schwarz, Clinical Director. “It’s part of our commitment to meeting the diverse needs of our clients at every life stage.”

The rebrand also reflects Lifecycle’s dedication to inclusivity. “Our new name, Lifecycle Wellness and Birth Center, better represents our mission to serve all individuals in our community, regardless of their background, identity, or stage in life,” states Chakia Brown, Office Manager. “We’re creating a welcoming environment where everyone feels respected, supported, and empowered.”

Clients can rest assured that while the name has changed, the quality of care remains the same. “Our commitment to providing compassionate, personalized care is unwavering,” affirms Heather Daniel, Lead Clinical Nurse. “The new name simply better represents the comprehensive, inclusive services we offer.”

As Lifecycle Wellness and Birth Center embarks on this new chapter, they invite the community to join in the celebration. Keep an eye out for new facility signage, follow their social media for updates, and visit their website to learn more about their expanded services.

In an era where healthcare is increasingly recognizing the importance of holistic, inclusive care, Lifecycle Wellness and Birth Center is leading the way, proving that a name can indeed reflect a mission of wellness for all.